酒店品牌策划 Brand Design
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酒店产品组合是指酒店提供给市场的各种不同功能的产品的搭配。参与功能搭配的既可以是酒店有形的产品如各种客房、餐厅、康体娱乐设施，也可以是酒店的形象、logo设计、服务水准和产品价格等无形内容。
产品组合一般由酒店产品的广度、长度、深度决定：
酒店产品的广度：指酒店能提供多少项分类服务，如餐厅、客房、商务中心、康体娱乐、旅游等。
酒店产品长度：每一类的产品可以提供多少种不同的服务项目，如酒店客房，可以分成标准间、豪华间、单人间、三人间以及套房等，餐厅可以分为中餐厅、西餐厅、日式餐厅、韩式餐厅等。
酒店产品深度：指每一项服务中又能提供多少品种，如酒店套房中又可以分为总统套房、豪华套房和一般商务套房等，酒店中餐厅能提供多少种不同菜系口味的菜肴，多少种酒水饮料。
拓宽产品线的广度，可以完善酒店的功能，提高整个酒店的整体综合实力，加长产品线长度，可以满足更多不同层次需求的顾客。注意的是一定要考虑产品线与产品线之间的关联程度，关联度太高会造成经营浪费，需要整合，关联度太低，酒店投入的人财物力会分散，增加了成本和管理的难度。
Improve the image of the hotel design features with the concept of the hotel product portfolio
The hotel portfolio is the hotel offers a variety of different functions of the market, the product mix. Involved in functions with both the tangible products of the hotel such as the various rooms, restaurants, sports and recreation facilities, can also be a hotel´s image, logo design, service levels and product prices, intangible.
The product portfolio is generally determined by the hotel product breadth, length, depth:
The breadth of the hotel product: the hotel can provide a number of classification services, such as restaurants, rooms, business center, sports and recreation, travel.
Hotel Length: each type of product can provide many different services, such as hotel rooms can be divided into standard rooms, deluxe rooms, single rooms, triple rooms and suites, etc., the restaurant can be divided into a Chinese restaurant, Western restaurant, Japanese style restaurant, Korean restaurant.
Hotel Depth: each service can provide can be divided into varieties, such as hotel suites, presidential suites, deluxe suites and business suites, the hotel restaurant can taste the cuisine of many different cuisines, the number of alcoholic beverages.
Broaden the product line breadth, can improve the function of the hotel, the overall strength of the entire hotel, extended the length of the product line to meet the needs of different levels of customers. To note is that we must consider the degree of correlation between product lines and product line, the correlation degree is too high will cause the business waste, need to be integrated, the correlation is too low, the hotel´s human, financial and investment force dispersion, increase the difficulty of cost and management .
产品组合一般由酒店产品的广度、长度、深度决定：
酒店产品的广度：指酒店能提供多少项分类服务，如餐厅、客房、商务中心、康体娱乐、旅游等。
酒店产品长度：每一类的产品可以提供多少种不同的服务项目，如酒店客房，可以分成标准间、豪华间、单人间、三人间以及套房等，餐厅可以分为中餐厅、西餐厅、日式餐厅、韩式餐厅等。
酒店产品深度：指每一项服务中又能提供多少品种，如酒店套房中又可以分为总统套房、豪华套房和一般商务套房等，酒店中餐厅能提供多少种不同菜系口味的菜肴，多少种酒水饮料。
拓宽产品线的广度，可以完善酒店的功能，提高整个酒店的整体综合实力，加长产品线长度，可以满足更多不同层次需求的顾客。注意的是一定要考虑产品线与产品线之间的关联程度，关联度太高会造成经营浪费，需要整合，关联度太低，酒店投入的人财物力会分散，增加了成本和管理的难度。
Improve the image of the hotel design features with the concept of the hotel product portfolio
The hotel portfolio is the hotel offers a variety of different functions of the market, the product mix. Involved in functions with both the tangible products of the hotel such as the various rooms, restaurants, sports and recreation facilities, can also be a hotel´s image, logo design, service levels and product prices, intangible.
The product portfolio is generally determined by the hotel product breadth, length, depth:
The breadth of the hotel product: the hotel can provide a number of classification services, such as restaurants, rooms, business center, sports and recreation, travel.
Hotel Length: each type of product can provide many different services, such as hotel rooms can be divided into standard rooms, deluxe rooms, single rooms, triple rooms and suites, etc., the restaurant can be divided into a Chinese restaurant, Western restaurant, Japanese style restaurant, Korean restaurant.
Hotel Depth: each service can provide can be divided into varieties, such as hotel suites, presidential suites, deluxe suites and business suites, the hotel restaurant can taste the cuisine of many different cuisines, the number of alcoholic beverages.
Broaden the product line breadth, can improve the function of the hotel, the overall strength of the entire hotel, extended the length of the product line to meet the needs of different levels of customers. To note is that we must consider the degree of correlation between product lines and product line, the correlation degree is too high will cause the business waste, need to be integrated, the correlation is too low, the hotel´s human, financial and investment force dispersion, increase the difficulty of cost and management .
